Services

 At the core of your digital marketing effort is your website. Is it communicating value and professionalism?  Are they giving you an edge over your competition?  Is your website easy to view and navigate on a phone? There is a huge cost to having an outdated, static site. We’d be willing to bet you don’t have rotary dial phones at your business.  Having an outdated website – today – is even worse. Make sure your website communicates who you are in a way web audiences expect. 

  Online reputation plays a critical role in your lead generation.  You need to have reviews, and they must paint a positive picture. Much of this comes from the quality of your work.  Know that today when you cut corners you risk serious damage to your reputation.  When you exceed expectations, you help your marketing. But, unfortunately, not all is fair in the world of online content.  You need to manage unjust, negative comments and encourage positive ones.  That’s the job of reputation management. The user-generated content of online reviews is now as critical to the perception you create as your website.  

 Today, you can’t afford to ignore social media.  It’s a powerhouse, and depending on your business offer and demographic, may be your most important marketing channel. Let’s start with something obvious.  You can create and maintain profiles on Facebook, LinkedIn, Instagram, Pinterest, and Snapchat for free.  That alone makes it worth testing the waters with at least a couple of platforms. As you interact, you’ll discover a multitude of ways they help your business get leads.   For example, today people often go on Facebook to ask for recommendations instead of just asking a neighbor.  They can also message you directly. Linkedin is, in many ways, like a digital after-hours event.  You can network with partners and leads. Instagram is excellent for products that have visual appeal, as is Pinterest.  Snapchat is strong with the younger demographic. Consider your business type and target audience when getting into social media.  Focus on platforms where you can best connect with your audience. But – once again – don’t ignore it.  Your clients are on social media, which means your marketing needs to be there as well. 

 It’s cheaper to get repeat business from existing customers than it is to always have to earn new ones. Digital tools like email marketing and SMS text marketing are excellent client retention tools that every small business should take advantage of.  They have automated features that make regular communication with clients quick and easy. Digital marketing is extremely competitive.  You may think your clients are loyal, but looming out there is a hungry new competitor, ready to advertise aggressively and low-ball on prices.  They’ll go after your clients with all they’ve got. When you communicate with your clients – even through emails, texts, and newsletters – you remind them that you care.  Use digital automation to keep your name in front of clients.  Remind them that their business is important to you and that your services are better than ever. Client retention is an ongoing marketing task many businesses ignore – until it’s too late.  Never let your cusotmer forget the value that your brand delivers.