SEO, or search engine optimization, is the process of optimizing websites so that they rank well on search engines through organic (non paid) searches. This is one of the most crucial marketing strategies for any business.
In marketing, you get what you pay for (at least most of the time). Individuals and agencies who have more experience and skill tend to charge more because of their abilities. I was asked this simple question: How do you wash a herd of elephants? One at a time! That holds true in marketing and a strong small business model. You must start small and allow your profits to dictate your spend appropriately.
One of the most important factors you'll need to consider when budgeting for and planning your marketing campaign is your return on investment (ROI). In other words, how much value are you getting out of your campaign compared to what you're putting into it?
To answer this question, consider who benefits most from using your product or service. Once you understand your target market, you can create a marketing campaign tailored toward this audience. Targeting an audience who's most likely to interact with your content and purchase from your business can help maximize a marketing team's time, money and effort. Below is a list of questions to ask yourself that can help you determine your target market:
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